Which sends me back to Paul Ford's cult classic "Why wasn't I consulted" -- the argument that the web is fundamentally a customer service medium, and that WWIC is the fundamental question of the internet, the thing every comment section and pull request and reply-guy is really asking. The two ideas are the same idea from opposite ends: the web was built to make everyone feel consultable, and New Nature is what's left when there's no longer anyone on the other end of the complaint.